About Seltytending


Seltytending is focused on serving the hockey community and giving back through meaningful, insightful content and outreach efforts. Seltytending produces quality sports journalism in the form of articles, podcasts, and The Seltytending Programs – free educational tools for anyone to use and learn more about the game of hockey.


Seltytending aims to provide all hockey and sports fans a reliable and honest source for deeper, intellectual conversation on matters in sports news and in the sport industry. Seltytending wants to make quality journalism available for everyone, and the goal is continuing to do so by expanding the types of content offered on the site and across social media platforms.

Pledge of Support to Hockey Is for Everyone + Hockey Diversity Alliance

“When I founded Seltytending, my goal was to share my passion for hockey with the world and offer a unique perspective to the daily goings-on of the industry. In the years since founding the site, I’ve realized that perspective can be more encompassing. Growing up in San Francisco, CA, I spent my youth (and my hockey career) playing alongside peers of all races, ethnicities, sexualities, and creeds – and that is why I believe that hockey, and all other sports for that matter, are better when more voices are heard, and more faces represented. I believe that we must actively drive positive social change and foster more inclusive communities, and that racism and intolerance in hockey must be eradicated.

On my word, Seltytending pledges to use its platform and its reach to support the Hockey is for Everyone initiative, and the Hockey Diversity Alliance.”

-Brandon Seltenrich, Founder

Hire Me

Pricing for all Writing, Podcasting, and Copywriting services are open for negotiation, dependent upon the job/task requested. If interested in any services, please contact [email protected].


I have 7+ years of writing experience.

In addition to 100% of the content published on Seltytending, I am also a Buffalo Sabres and San Jose Sharks Contributor for The Hockey Writers, one of the most trusted and respected hockey news sites in the world with 4 million+ monthly readers. I have written for them since Jan. 2021.

I have also written long form articles and interview pieces for HeadsupCAN (Canadian-based concussion advocacy network), Buffalo Hockey Central (Buffalo Sabres blog), The Griffin (Canisius College newspaper), and The Roundtable (Stuart Hall High School newspaper).

The writing services I offer are long form articles, opinion articles, writing, conducting, and transcribing interviews, and more.


I have 3+ years of podcasting experience hosting and co-hosting Hockey Over Coffee and Puck SKLS, the two podcasts on Seltytending.

I am also the co-host of Sabres Scoop, the official Buffalo Sabres podcast/YouTube show presented by The Hockey Writers.

I have hosted solo podcasts and also worked with teams of other people including managers and editors, and for Seltytending’s two podcasts, I personally edit, cut, produce, and publish the show from initial recording to the finished product.

The podcasting services I offer are cameos and guest appearances/interviews, ad reads, topic sheet/run-of-show content creation, and more.


The copywriting services I offer are direct response and branding-focused copywriting. I offer those services for the following categories:

  • Advertising
  • Websites
  • Emails
  • Blog posts (see ‘Writing’ above)
  • Landing pages
  • Brochures
  • Presentations
  • Video scripts
  • Headlines
  • Product descriptions
  • Lead magnets
  • White Papers